Vaso Active Pharmaceuticals, Inc. ("Vaso Active") (VAPH.ob) (http://www.vasoactive.us), distributor of uniquely formulated branded topical over-the-counter ("OTC") lotions for temporary relief from minor arthritis, muscle and joint pain, as well as treatment for athlete's foot, and Chiropractors Buying Group, Inc. (“CBG”) (http://www.cbgsave.com) announce a marketing agreement to make Vaso Active’s Osteon® and A/R Extreme® OTC topical lotions available through CBG’s network of chiropractors.
According to Stephen Cataldo, Director of Marketing for Vaso Active, “Vaso Active will not have to incur the slotting fees and marketing support costs normally associated with distribution through chain supermarkets. Distribution directly through chiropractic offices is a more cost effective and logical mix to our distribution strategy. The agreement with CBG is just one step in our plan to increase distribution directly through the professional community, including podiatrists, chiropractors, massage therapists, and others. Vaso Active has been aggressively seeking strategic alliances and promoting its products to the professional community through product sampling and other sales initiatives.”
Stephen Cataldo added “CBG, a well-known and respected Chiropractor Group Purchasing Organization targets product distribution directly to chiropractic offices and through H&H Wholesale Services, Inc. to more than 5,000 independent pharmacies. Vaso Active is very exited to be working with CBG. This arrangement is a great opportunity for Vaso Active to efficiently introduce its products and increase product awareness to expanded distribution channels, bringing its products within reach of more customers that are in need of pain relief. I have personally tried most of our competitor’s topical products that are being used in the industry and I believe that our products, with their unique delivery system, should find broad consumer acceptance as we continue to look for ways to expand. Our mission, here at Vaso Active, has always been to enhance the quality of life.”
As part of their services, CBG will be introducing these OTC products to professional chiropractic associations at industry trade events in Colorado, Florida, Minnesota, North Carolina, Georgia, Illinois, Missouri, New Mexico, and New York. CBG also plans to make Osteon®, A/R Extreme® and Termin8® Athlete’s Foot Lotion available through its website (http://www.cbgsave.com).
David Kapla/Director of Sales and Marketing of CBG indicated, “CBG will distribute and restock samples, product coupons and informative pamphlets about wellness to nearly 200 chiropractic offices as part of its Patient Wellness Referral Program. Targeted states include Connecticut, Indiana, Kentucky, Michigan, New Jersey, New York, Ohio, and Pennsylvania. CBG is proud to have Vaso Active partnered with us to make a significant difference in the lives of CBG members patients by offering this high quality natural product line! Vaso Active topical lotions embrace a natural lifestyle and will be a significant addition to chiropractic care.”
About Vaso Active
Based in Danvers, Massachusetts, Vaso Active is an early stage company focused on commercializing, marketing and selling OTC pharmaceutical products, including Osteon®, A/R Extreme® and Termin8®, that incorporate the proprietary PENtoCORE® technology.
Proprietory PENtoCORE Technology Provides High Performance Results.
The PENtoCORE technology is a topical formulation that we believe allows for the formulation of OTC products with certain "use advantages" over similar products marketed by our competitors. "Use advantages" include characteristics such as less odor, less greasy feel and less residue with a more pleasant texture. Vaso Active licenses the PENtoCORE technology from its parent company, BioChemics, Inc. ("Biochemics") (http://www.biochemics.com).
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